Who We Are

Who We Are 2019-08-27T10:18:12+00:00

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Yellow Arrows is a boutique consulting firm dedicated to working with higher education administrators in the areas of enrollment management, innovation and new program launch, and leadership and culture. Intentionally small, this two-partner team is known for their data-driven, entrepreneurial approach to both problem-solving and innovation, as well as for developing trusting partnerships with clients that continue year over year.

A truly synergistic team, Abby Fitzgerald and Carrie Taubman have worked together in various capacities over the past decade. They offer different backgrounds as entrepreneur and lawyer, playing off each other as creator and organizer. They expertly move through the cycle of innovation, execution, and reflection, helping institutions to continually evolve and progress forward. Abby and Carrie partner with leaders, teams, and organizations to formulate and meet goals in an informed, strategic, action-oriented, and creative way. They share a love for exploration, a passion for problem solving, and a sensitivity to individual clients’ needs and values.

Abby_profile_about_pageAbby Fitzgerald is the founding partner of Yellow Arrows, LLC. Prior to starting Yellow Arrows in 2012, Abby spent almost a decade as an admission professional at Northeastern University School of Law in Boston, Massachusetts. Abby earned an MBA from Northeastern University College of Business (concentrating in entrepreneurship and marketing), and a BA in International Studies and Anthropology from Marlboro College.


thumbnail_Carrie_send2Carrie Taubman joined Yellow Arrows as a partner in 2016 after nine years as the Assistant Dean of Admissions at Northeastern University School of Law in Boston, Massachusetts. Before working in higher education, Carrie practiced law at a large law firm in Chicago and San Francisco. She also spent a year clerking with the High Court of American Samoa in Pago, Pago. Carrie earned her JD from Northwestern University School of Law and her BA in Psychology from the University of Missouri in Columbia.