Abby Fitzgerald
A Resource and Partner for Administrators in Higher Education

Improve your ability to make informed and strategic decisions relating to the future of your institution.

Offering consulting, advising, and training services in:

  • Admissions and Marketing
  • Strategy and Innovation
  • People and Culture
  • Data and Operations
Abby_profile_about_page

What Clients Say

This is my first year working with Yellow Arrows. Abby has helped create a dialogue regarding tuition discounting, scholarship matrixes, and institutional priorities, while creating historical data points for the institution to reference in years to come. I thought I knew a little about projections and melt, but Abby is an expert. I literally can pose any scenario or question and she has been able to address the issue, provide suggestions with data, and come up with a resolution that fits with the institutional goals and targets. Abby has provided clarity and structure, as well analytical tools that will help us make strategic and informed admission and scholarship decisions for years to come.

Tracy Simmons
Assistant Dean of Admissions, Diversity Initiatives and Financial Aid
University of the Pacific, McGeorge School of Law

Abby has been an incredible enrollment management resource. Her emphasis on data driven decision making is critical to producing an effective enrollment strategy with predictive value. Abby helped me create and achieve realistic institutional goals, as well as enhance my professional skill set.

John Miller
Assistant Dean of Admissions
Vermont Law School

Abby helped us to develop and expand our LLM program, including the creation of in-depth recruitment and marketing strategies, as well as the establishment of an admissions infrastructure and operational processes. As a result, we were able to more than double our program enrollment in one year as well as position the school to accommodate growth over the next few years. I would highly recommend Abby, as she did a fabulous job analyzing the situation, and then developing and instituting changes that will have a long term, positive impact long after the engagements are done.

Greg Tilley
Associate Dean for Administration and Planning
Northeastern University School of Law

Abby is a pleasure to work with. She is highly professional, a strategic thinker and a savvy marketer. We worked together on an award-winning view book (her ideas inspired the approach) as well as many other successful projects. She is a team player who knows when to take the lead and when to stand back, always meets deadlines and is generally an immense pleasure to work with.

Deborah Feldman
Director of Communications
Northeastern University School of Law