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Data has its place, but its real value comes in the interpretation stage. We combine data analysis, experience, and personal insights to help you make the best decisions for your institution.

Flexible and Creative

New ideas, novel connections, adaptive strategies. Rigid, we are not. We’ll guide you to consider alternative approaches with the power to create solutions that work best for you.

Experience Driven

Carrie Taubman and Abby Fitzgerald bring to the table unparalleled higher education admissions experience that will help drive your institution toward meeting, and even exceeding, goals.

Yellow Arrows is a boutique consulting firm dedicated to working with higher education administrators in the areas of enrollment management, innovation and new program launch, and leadership and culture.

From flagship public universities to niche private schools across the country, Yellow Arrows provides a customized approach guided by each school’s needs, goals, and priorities.

When you need help navigating the landscape, our Yellow Arrows will help guide your path.


Yellow Arrows has helped bring in more than 100 classes for colleges and universities across the country.


More than 30 colleges and universities across the nation rely on Carrie and Abby for strategic advice and consulting.


From coast to coast, schools in more than 20 states and Washington, DC, look to Yellow Arrows for directions toward the finish line.

“Working with Yellow Arrows has been a revelation for our admissions efforts. They bring experience that is both broad and deep, with a true understanding of the nuanced law school admissions environment. Their data-driven approach provided outstanding results and helped Nebraska Law meet its admissions and financial goals.”

Richard Moberly
Dean and Richard C. and Catherine S. Schmoker Professor of Law, University of Nebraska College of Law

“Yellow Arrows are an invaluable part of our admissions plan. Their insights and analysis have allowed us to consistently hit all of our enrollment and revenue goals, and their promptness in responding to our questions has allowed us to effortlessly adapt when needed.”

Michelle Heck, former Associate Dean of Admissions, and Brandon Metheny, Director of Admissions, University of Richmond

“As the cost of legal education continues to rise and competition for students increases, it is essential to spend limited scholarship dollars as wisely as possible. The expertise of Yellow Arrows was so helpful to us in achieving our goals.”

Anonymous Assistant Dean of Admissions
U.S. News & World Report Top 20 Law School

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