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Innovation & New Program Launch

Coming up with great ideas is only part of the equation when it comes to innovation. New programs require intentionally designed operational and marketing platforms in order to be successful.

If you have a great idea brewing or a new program underway but don’t have the internal resources to build or grow your initiative, Yellow Arrows can act as your start-up team, putting the pieces in place to move your idea forward.

Projects in this area are customized to the specific needs of the individual client.

Operational Infrastructure

  • Creation of key timelines and operational calendar(s)
  • Development of key operational and communication processes to run programs
  • Development of admissions operational processes (if applicable)
  • Development of data collection, reporting, and tracking tools
  • Assessment and recommendations around structure and staffing needs to support long-term operation

Marketing Infrastructure

  • Development of enrollment goals and strategy
  • Exploration and identification of target markets
  • Development/articulation of value proposition
  • Development of general and targeted marketing and recruitment strategies
  • Oversight/management of initial execution of marketing and recruitment plans
  • Communication and coordination across people/departments

"Yellow Arrows helped us to develop and expand our LLM program, including the creation of in-depth recruitment and marketing strategies, as well as the establishment of an admissions infrastructure and operational processes. As a result, we were able to more than double our program enrollment in one year as well as position the school to accommodate growth over the next few years. I would highly recommend Yellow Arrows , as they did a fabulous job analyzing the situation, and then developing and instituting changes that will have a long term, positive impact long after the engagements are done."

- Greg Tilley, former Associate Dean for Administration and Planning,
Northeastern University School of Law

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