The Yellow Arrows Approach

It all started with a 500-mile walk across northern Spain on the Camino de Santiago. Yellow Arrows founder Abby Fitzgerald set out on this solo journey as a 21-year old anthropology student. With nothing more than a backpack and walking stick, Abby followed the yellow arrows that mark the way along the Camino for 31 days. After this completely transformative experience, she quickly developed a trust and reliance in the yellow arrows that guided her throughout the journey.

The arrows came in all forms—spray painted on trees and grass, on buildings, on roads, and on fence posts. Sometimes she would find a fresh, crisp yellow arrow pointing the way; other times, just a splash of faded yellow that wasn’t visible until she paused and let her eyes wander the landscape. These arrows guided her through cities, villages, forests, and hills. At first, Abby was terrified of losing her way—what if she couldn’t find the next arrow? Eventually, she learned that when you need it most and when you know how to look, a yellow arrow will most certainly appear.

Years later, Abby met Carrie Taubman. No, Carrie wasn’t wearing a big yellow arrow stitched to a shirt or hat, though that certainly would have made for an incredible dramatic flourish to our story. Suffice it to say, fate really did point Carrie in Abby’s direction.

Together, Abby and Carrie bring the yellow arrows approach to their consulting work. Whether they are working with leaders, teams, or entire institutions, they seek to identify and understand what’s guiding you and work to ensure that you have processes and systems in place to support that journey.

They are looking to ensure the collection of intelligent data and the development of tools for translating that data into meaningful, actionable insight. With Abby and Carrie as your trusted guides, you’ll learn how to seek out and trust the indicators—how to spot the yellow arrows that inform and guide your actions and inevitably lead to transformative results.

Abby Fitzgerald

Abby Fitzgerald is the founding partner of Yellow Arrows. Prior to starting Yellow Arrows in 2012, Abby spent almost a decade as an admission professional at Northeastern University School of Law in Boston, Massachusetts. Abby earned an MBA from Northeastern University D’Amore McKim School of Business (concentrating in entrepreneurship and marketing), and a BA in International Studies and Anthropology from Marlboro College.

Carrie Taubman

Carrie Taubman joined Yellow Arrows as a partner in 2016 after nine years as the Assistant Dean of Admissions at Northeastern University School of Law in Boston, Massachusetts. Before working in higher education, Carrie practiced law at a large law firm with offices in Chicago and San Francisco. She also spent a year clerking with the High Court of American Samoa in Pago, Pago. Carrie earned her JD from Northwestern University School of Law and her BA in Psychology from the University of Missouri in Columbia.

Where You Might Have Seen Us

AALS Exhibit Hall, Exhibitor

2025 AALS Annual Meeting, January 7-11, 2025
Hilton San Francisco Union Square, San Francisco, CA

AALS Exhibit Hall, Exhibitor

2024 AALS Annual Meeting, January 3-6, 2024
Marriott Marquis, Washington, DC

2022 Graduate Enrollment Management Summit, Exhibitor

NAGAP, April 20-23, 2022
Hyatt Regency Chicago, Chicago, Illinois

AALS Exhibit Hall, Exhibitor

2020 AALS Annual Meeting, January 2-5, 2020
Marriott Washington Wardman Park, Washington, DC

Annual Conference Expo 2019, Exhibitor

GMAC Annual Conference, June 19-21, 2019
Sheraton Downtown Denver, Denver, Colorado

Data-Driven Enrollment Strategy: How to Use Projection Modeling to Inform Admission and Scholarship Strategy (half-day workshop)

GMAC European Conference, November 29, 2017
London Business School, London, United Kingdom

Awarding Scholarships with Purpose: An Introduction to Projection Modeling

GMAC European Conference, November 30, 2017
London Business School, London, United Kingdom

Data-Driven Enrollment Strategy: A DIY Approach to Projection Modeling

GMAC Annual Conference, June 22, 2017
Marriott Marquis, San Francisco, California

The Art of Admissions Modeling (half-day workshop)

Yellow Arrows, LLC, June 8, 2016
The John Marshall School of Law, Chicago, Illinois

Defining and Redefining Experiential Learning

PLANC’s 7th Quadrennial Conference, June 2016
Chicago, Ilinois

Data-Driven Enrollment Strategy: A DIY Approach to Predictive Modeling

NAGAP Annual Conference, April 15, 2016
Omni Nashville Hotel, Nashville, Tennessee

The Number Games: Are the Odds Ever in Your Favor?

SWAPLA/WAPLA Joint Conference, October 2, 2015
New York-New York Casino and Hotel, Las Vegas, Nevada

Jumping off the Conveyor Belt: Gap Years & Alternative Pathways

NAPLA Conference, June 2015
New York, New York

Wizards of Predictive Modeling

LSAC Annual Meeting and Educational Conference, May 30, 2015
Hotel del Coronado, San Diego, California

The Wizardry of Data: Confessions of a Data Junkie

LSAC Annual Meeting and Educational Conference, May 2015
San Diego, California

Using Data to Predict Enrollment (panel)

Law School Survey of Student Engagement (LSSSE), 10th Anniversary Symposium, November 6, 2014
Saint Louis University School of Law, St. Louis, Missouri

Benefits of Partnerships Between Pre-Law Advisors and Law Schools

NAPLA Conference, June 2014
Baltimore, Maryland

Data-Driven Enrollment Strategy: A DIY Approach to Predictive Modeling

LSAC Annual Meeting and Educational Conference, May 29, 2014
Omni Grove Park Inn, Asheville, North Carolina

Data-Driven Scholarship Awarding: Implementation and Analysis

Access Group Graduate & Professional Financial Aid Conference, November 2013
Clearwater Beach, Florida

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