Testimonials 2017-09-14T10:18:00+00:00

It has been a pleasure to work with Abby and Yellow Arrows.  They were collaborative partners during the construction of our yield models and then great counselors through the admissions and yield process—the strength of our incoming class is a testament to their work.  I look forward to working with them in the future.

Jacob Baska, Director of Admissions & Financial Aid, Notre Dame Law School


Yellow Arrows provides expertise in a fast-changing industry. They bring a data-oriented approach to the complicated environment of enrollment management that’s customizable to your school’s programs. Their advisement is outstanding and relevant for professionals looking to advance their institution’s strategic enrollment objectives.

Christine Sneva, Sr. Director of Enrollment & Student Services, Cornell Tech


Being intelligent, resourceful, trusting and creative leads to transformative positive experiences. Those aren’t just things that Abby Fitzgerald learned along the Camino de Santiago, it’s what she does as a yellow arrow for those of us who follow her. Abby is one of a kind, leading us to find ways to rethink and recalculate our approaches to higher education generally and legal education specifically. Her insights derive from her accomplishments and experiences but are informed by unique data modeling that blows the doors off relying solely on how it’s always been done. If Abby didn’t help us, we’d have to invent someone like her. Elon Law’s commitment to redesigning legal education for the 21st century is enhanced by Abby’s advice and guidance. And to top it all off, she’s easy to work with and as nice as a sunny day in Carolina.

Luke Bierman, Dean and Professor of Law, Elon University School of Law


Abby has helped create a dialogue regarding tuition discounting, scholarship matrixes, and institutional priorities, while creating historical data points for the institution to reference in years to come. I thought I knew a little about projections and melt, but Abby is an expert. I literally can pose any scenario or question and she has been able to address the issue, provide suggestions with data, and come up with a resolution that fits with the institutional goals and targets. Abby has provided clarity and structure, as well analytical tools that will help us make strategic and informed admission and scholarship decisions for years to come.

Tracy Simmons, Assistant Dean of Admissions, Diversity Initiatives and Financial Aid, University of the Pacific, McGeorge School of Law


For three years, Abby has guided my department as we developed a trusting, highly creative team. In turn, we have been able to create and reach goals that would not be possible without the entrepreneurial mindset Abby has supported and encouraged. She is an absolute joy to work with and has been instrumental in our success.

Melissa Duncan, Director of Career & Student Development, Elon University School of Law


Working with Yellow Arrows was an eye opening experience that brought order to our admissions modeling process. The admissions model that Abby created allowed us to make wiser admission and scholarship decisions, and provided valuable insight that allowed us to better understand our applicant pool and, in turn, create better-targeted prospect campaigns.

Thomas Schafer, Director of Admission, Roger Williams University School of Law


Yellow Arrows provides a method of collecting data and deciphering the admissions process and multi-year data trends. The admissions model is an invaluable tool to educate stakeholders and provide a solid ground upon which to make admissions decisions.

Caroline Wilshusen, Associate Dean for Admissions, University of Maine School of Law

Yellow Arrows has been an indispensable part of our enrollment strategy for the past two years. Abby and Carrie bring insight, candor, and a host of incredible modeling tools that have helped our institution meet its enrollment goals, and maintain the quality of our incoming classes. Their sensitivity to our specific needs has helped transform our approach to admissions. They successfully navigate the often unpredictable ups and downs of the admission cycle with professionalism, grace, and humor. Abby and Carrie are invaluable partners and a true pleasure to work with!

Gerald Heppler, Director of Admissions, Seattle University School of Law


Working with the Yellow Arrows team has been nothing short of fabulous! After 23 years in admissions, it is refreshing to collaborate with individuals who not only understand the industry but value the fact that admissions/enrollment management is both an art and a science and create a predictive model that accounts for all that.

Issa DiSciullo, Former Assistant Dean of Admissions and Director of Diversity and Inclusion, Thomas R. Kline School of Law, Drexel University


Abby is an incredible resource, helping teams, departments, and divisions orient their work to be data-driven, mission-driven, and strategic in better accomplishing their goals. She is sensitive to group dynamics, resource limitations, and administrative pressures in her work. I have worked with Abby in a variety of capacities – including as a colleague and as her subordinate. I remain particularly impressed not just by her top-notch analytical and quantitative skills, nor her expert eye on process and outcomes, nor her ability to unite disparate groups and teams towards a common goal (which I’ve witnessed in a variety of settings), but by her thoughtful, kind, and personable approach. I’ve seen Abby work in complicated work environments, including those situations where employees may be unhappy in general or particularly frustrated with their work. Abby is masterful in this realm and I’ve witnessed her personality and listening skills quickly win over even those employees most resistant to change.

Emily Almas, Assistant Dean of Admissions, Swarthmore College


Abby helped us to develop and expand our LLM program, including the creation of in-depth recruitment and marketing strategies, as well as the establishment of an admissions infrastructure and operational processes. As a result, we were able to more than double our program enrollment in one year as well as position the school to accommodate growth over the next few years. I would highly recommend Abby, as she did a fabulous job analyzing the situation, and then developing and instituting changes that will have a long term, positive impact long after the engagements are done.

Greg Tilley, Associate Dean for Administration and Planning, Northeastern University School of Law


The Yellow Arrows team is excellent at helping us reach our enrollment goals. We’ve worked with the team for two admissions cycles and have been pleased with the outcomes. They understand the nuances of law school admissions, the market, and the needs of our institution and have expertly helped us build strategy to achieve our goals. The team is responsive to shifts during the cycle and in response has helped us adjust our strategy. Yellow Arrows never loses sight of the big picture, which has helped us see through rough patches during the admissions cycle.

Christopher Baidoo, Assistant Dean for Admissions, 
California Western School of Law


Abby has been an incredible enrollment management resource. Her emphasis on data driven decision-making is critical to producing an effective enrollment strategy with predictive value. Abby helped me create and achieve realistic institutional goals, as well as enhance my professional skill set.

John Miller, Associate Dean for Enrollment and Marketing, Vermont Law School